If you lie in PR should your career be over? It's a clear violation of the codes of conduct of probably every PR and communication association in the world. Lying is different to omission or exaggeration which is accepted as part of the game. A former White House communications director or press secretary are thought by many in the corporate world to be the best of the best and could expect to make their fortunes by selling their perceived skills. The reality for Trump's former bevy of communications advisor might be different.
Forbes makes clear it won't tolerate people who lied: "Hire any of Trump’s fellow fabulists above, and Forbes will assume that everything your company or firm talks about is a lie. We’re going to scrutinize, double-check, investigate with the same skepticism we’d approach a Trump tweet. Want to ensure the world’s biggest business media brand approaches you as a potential funnel of disinformation? Then hire away."
I haven't seen a decent list of PR influencers to follow since the demise of Lissted. This is BuzzSumo's attempt. Groucho Marx reputedly said: "I don't want to belong to any club that would accept me as one of its members". Perhaps I feel a little like that seeing as I am on this list as one of the world's top 100 PR influencers.
I'm always dubious of automated 'influencer' lists as they never track influence, but more usually some sort of 'noise'. If people make a lot of noise and get shared a lot then they are classed as top influencers. But are they really? People are only really influencers if people think or behave differently as a result of what the influencer says.
To BuzzSumo's credit it includes a methodology, so we can see how it compiled the list. Although that said the list doesn't appear to comply with its own explanation. It says it focused on the information in the 'Bio' section and "prioritised whether the influencers’ profile includes 'PR'" and that the only way the data was cleaned "was through omitting companies and non-English language profiles". The problem with that is some of those on the list aren't PR people (an editor and a real estate were the two I spotted) and don't appear to have PR in their bios (at least on Saturday 9 Jan they didn't).
I haven't analysed it in depth but I do see a lot of friends and acquaintances who in my humble opinion deserve to be on a PR influencer list - Peter Shankman, Rich Leigh, Stephen Waddington, Andrew Block, Mark Borkowski, Bob Pickard, Andy Barr, Rick Murray, Todd Defren, Katie Moffat, Shonali Burke, Kami Huyse, Jeremy Pepper, Judy Gombita, Mark Ragan, Shel Holtz, Neville Hobson, Sandra Fathi are some that spring out at me. I can also think of a lot who aren't on the list Anne Gregory, Kara Alaimo, Heather Yaxley, Max Behar, Sujit Patil, Ann Pilkington, Jenni Field, Rachel Miller, Sarah Waddington and Kerry Sheen all spring to mind.
EDIT: On proofing this it struck me that the names I'd highlighted from the top 100 list were mainly men and the names I'd thought of are nearly all women. This wasn't intentional and if I had more time before publishing I'd think about what it means. The top 100 list does contain more women, just not the ones that currently influence me. What do you think?