Research and reports
Talkwalker and HootSuite have teamed up to publish the Brand Love Index which looks at 1,500 brands around the world to find the 50 'most loved'. It looks at three qualitative scores - The Passion Score, The Customer Satisfaction Score, and The Trust Score. It also has individual rankings for some countries.
What surprised me (Stuart) is there isn't a single brand in the global top 50 list that I actually use, or even find particularly appealing. The UK list has two - Lego and Land Rover - that I do like and either use or have used.
The CIPR State of the Profession 2022 report is out. As usual, it contains some interesting data on diversity, salaries, job satisfaction etc.
One of the most interesting findings is that just over half of in-house respondents said the reputation of public relations had improved within their organisation. The article explores this in more detail.
This research looks at digital marketing professionals, but still provides useful insight for public relations and communications professionals. Many of the challenges and tools used are the same.
The CIPR State of the Profession report found that the most common activity was copywriting and editing, but that writing skills were second in the list of missing PR skills. This survey of digital marketing professionals finds that writing is also the top missing skill.
New digital transformation research indicates that 30% of businesses are now using robotics, augmented reality (AR), Internet of Things (IoT), and machine learning.
The main drivers for digital transformation are improved efficiency, cost savings and better customer experience.
This is interesting research that backs what we've found with PR and communications teams. Two out of three chief marketing officers (CMOs) are using less than 50% of their marketing technology stack. It also finds challenges with people, integration and skills.
This is why we set up Purposeful Relations and created CommsTransform™. PR and communications teams (in-house and agency) have a haphazard approach to digital transformation buying solutions ad-hoc to meet specific needs. It means they aren't properly integrated and aren't fully utilised. Digital transformation starts with culture, identifying the problems to be solved, and equipping people with the skills needed.
Ofcom is one of the richest sources of high quality, reliable data about online behaviour and media consumption in the UK. Its latest report reveals real-world concerns about women’s safety and wellbeing are mirrored in the online world.