A fascinating extract from Bill Gates's new book ‘How To Prevent The Next Pandemic’. He makes lots of interesting points, including it's a fact that massive change in work is coming, regardless of what you personally think of work from home, hybrid etc. He also tackles how technology is already changing rapidly to replicate the 'water cooler' moment that many fear is lost by the demise of physical offices.
Okay, not quite. I used to look forward to heading to Davos every year, shortly after the World Economic Forum, to attend the World Communication Forum.
Unfortunately, unlike WEF, the WCF isn't back in Davos yet. But it's on our roadmap for next year. However, we are having a remote summit on Tuesday 7 June. The theme is The New PR World: Look ahead. Re-think. Change. Succeed.
It's free to attend and speakers include: Maxim Behar (Bulgaria) - president of WCFA and CEO of M3 Communications; Arun Sudhaman (Hong Kong) - CEO/Editor-in-Chief, PRovoke Media; Francis Ingham (UK) - PRCA Director General; and ICCO Chief Executive; and me - Stuart Bruce (UK)! I'll be talking about The Key Role of Public Relations in the Global Recovery
There are speakers from Armenia, Brazil, Canada, Denmark, Hong Kong, India, Singapore, Spain, South Africa, Turkey, UK, USA and Vietnam.
Ros Atkins is the journalist behind (and the face of) the BBC's viral news explainers. In this 45 tweet thread, he shares some thoughts on the future of news. It's essential reading for everyone in PR and communications. Too often, PR lags behind and keeps doing what it has always done, rather than innovating and understanding how the news industry has changed and is changing rapidly.