Research and reports
Professor Jim Macnamara has bought together ten years work into a report entitled 'Organizational Listening in Public Communication: Emerging Theory and Practice'. A compendium of case studies on organisational listening with analysis and the development of better models of practise. This is a heavy weight report that repays the effort with actionable insights for your day-to-day commuications activity. [after clicking the link, you need to scroll down to find the report]
The Reuters Institute for the Study of Journalism Digital News Report is always an interesting read. After last year's comparatively optimistic results, this year's paints a more pessimistic picture.
Interest in new has declined considerably in many countries and trust in news has fallen almost everywhere. Many people are suffering 'news fatigue' and actively trying to avoid news on a wide range of issues from Covid-19 to politics and other subjects.
The UK-based PRCA (Public Relations and Communications Association) has published new research that reveals nine out of 10 PR professionals now advise their clients and colleagues to help them understand the climate crisis and how they can effectively communicate the part they play.
Almost half (45%) have identified their clients or organisations as attempting to greenwash. It's both reassuring and alarming that 89% have pushed back on this and 57% managed to change the approach. The alarming part is the 11% that didn't push back (can they really call themselves PR professionals?) and that 43% failed to change the approach.
What did they do next? Did they become complicit in greenwashing? Did they quit in protest? Or there's another possibility that they didn't actually identify greenwashing, and it was their own misunderstanding of climate change that was the problem.
The latest Brunswick Digital Investor Survey provides some interesting insights into how investors use and trust digital and social media.
Two key findings are that investors want to hear from companies across a variety of digital touchpoints and how important effective digital communication is in moments of crisis.
The most trusted digital touchpoints are a company's IR site, email newsletters, Google search results, Wikipedia, podcasts, LinkedIn, YouTube and Twitter. Towards the bottom of the list are Reddit, Facebook, WeChat, Baidu Baike, Instagram and TikTok.