Welcome to Wednesday

Did you miss your PR Futurist on Monday? Just like the trains the delay is because of Storm Babet. It meant my weekend break to the North East and Yorkshire coast became Sunday and Monday.

To compensate we've made this a bumper issue. There's my write up of ICCO's new Warsaw Principles on the ethical use of AI in public relations and a useful AI FAQ from Professor Ethan Mollick (one of the world's leading academics on AI). We also take a look at deep fake audio and why finance sector leaders are so anxious about AI and machine learning (we can help you make them less anxious!).

There's also a report from a NATO conference where Cision's Ant Cousins compares the AI Revolution to the impact of the Industrial Revolution driven by steam.

Stuart Bruce | PR Futurist  


See you at the PRovoke Global Summit in Washington DC?

In a couple of weeks' time Tim and Stuart will be in Washington DC for the PRovoke Global Summit. Let us know if you're going. Picture of Paul Holmes at last year's summit.

Karen Marshall  

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