🚀 PR Futurist #71 |✈ Howdy from US PRovoke Global Summit | 🧑‍💼AI briefing for corporate affairs leaders |👫 Chat GPT new team accounts | 💻LinkedIn hits a billion members  6 November 2023

ChatGPT adds team accounts, custom chatbots and links to Microsoft 365

Leaks and rumours ahead of OpenAI's developer conference on 6 November reveal a host of powerful new features and services for ChatGPT.

The one that caught my attention are enterprise and team plans with workspace management. We use TeamGPT to do this so colleagues can share prompts, learning and personas. It will be interesting to see how OpenAI's offer compares.

Another new feature is 'Gizmo' to create and manage custom chatbots. It will also provide 'context connectors' to link ChatGPT to Microsoft 365 and Google Drive.

OpenAI's new team offer won't be cheap at $30 per head with a minimum of three users. Personal accounts are just $20 per head). The OpenAI pricing is the same as Microsoft's Copilot.

It's far from clear yet what the potential benefits of subscribing to both will be. We're hearing from agencies, in-house teams and even larger enterprises that the cost of AI subscriptions is a real concern.

Stuart Bruce

the-decoder.com  

ChatGPT adds ability to analyse files and OpenAI's rocky road to corporate sales

This story was almost out of date before it was published because of the leaks about the OpenAI developer conference. However, these latest updates to ChatGPT Plus are indicative on what many of us who follow AI developments have been saying - that many third-party tools or 'wrappers' that use LLMs (large language models) will be rendered obsolete as the actual AI tools add more features and services. The leaks from the OpenAI developer conference tell the same story.

ChatGPT has just added the ability to upload PDFs, data files and documents to analyse, question and interrogate them. However, as powerful new features are added it increases the need for having policies, strategies and training in place to take advantage of the opportunities and minimise the risks.

Just because interrogating files is now part of ChatGPT doesn't automatically spell the death of third-party tools as they could still have a role if they provide a better and easier user interface such as tick boxes for options or help to create prompts.

This Ben's Bites article looks at how companies are actually buying OpenAI's services.

We still need to wait to see what the impact of Microsoft's Copilot will be. The enterprise licence version launched last week on 1 November. It means the AI features are within Microsoft's security and privacy terms so makes it safer and easier for companies to adopt it.

The real game changer will be when Copilot is available to business licences as then millions of small and medium size businesses will need to implement AI or get left behind. Many (most?) aren't ready as they haven't even started planning or putting training in place.

Stuart Bruce

beehiiv.com  

The FT asks will generative AI transform business?

Seriously? It's an interesting article but dumb headline as of course most of us know the answer is it will. Some of the key points are:

• Generative AI such as ChatGPT will continue to develop rapidly and adoption will grow significantly in the remainder of 2023 and next year.
• AI's commercial potential is still in its infancies as it will impact everything and potentially add trillions to the global economy.
• Companies don't have much time and must act now. They need a strategy to provide a competitive advantage now, but in the medium term to even survive.
• The UK risks being left behind as a Salesforce survey showed half of respondents had used generative AI, compared to three quarters of respondents in India.

Stuart Bruce

ft.com  

LinkedIn hits one billion members and adds more AI features

LinkedIn has hit one billion global members. The growth is as people understand that LinkedIn isn't just about online CVs or resumes and recruitment but is really a powerful professional networking and thought leadership platform. The troubles at XTwitter have accelerated this as corporate affairs professionals need to find alternative digital platforms.

LinkedIn is owned by Microsoft, which means it has been one of the fastest social media platforms at adding AI features. The latest are aimed at supporting job seekers.

It's not surprising to see this growth as this year our LinkedIn advisory service has been a surprise hit as we've advised clients on how to use LinkedIn for corporate affairs and advocacy and provided in-house training for their communications teams as well as bespoke coaching for CEOs and C-suites.

Stuart Bruce

reuters.com  

Meta's Threads now has almost 100 million users

In Meta's latest earnings call Mark Zuckerberg reported that Threads now has just under 100 million actives. The advice I'm giving clients is that they need to secure their usernames on Threads, even if they aren't actively using it yet.

It's actually quite hard for corporates or brands to actively use Threads as it doesn't have an API yet so it's difficult to either publish content or monitor and participate in conversations.

I'm trying to be active personally on Threads, but finding it hard for two main reasons. The first is it's not possible to post via a third party app so I simply forget to share there as it's not easily accessible. The second is that it already has enough activity to make it unusable.

In XTwitter I only use Lists. I have 30+ lists I've created myself, as well as some publicly available ones. They are a valuable source of insight, opinion and factual information. I've got lists for AI, PR and comms, former trainees, in-house comms leaders, PR agency leaders, journalists, politics, geographic (Ukraine, India, Yorkshire, Australia, Leeds, Dubai etc).

Threads already has enough people in my timeline to make it almost unusable as it's just a stream of randomness.

There has already been one high profile casualty in the XTwitter competitor space. T2, which had only just rebranded to Pebble, has announced its closure. It didn't grow its user base fast enough to attract investors.

It will be interesting to see what happens to Bluesky as it's the most likely platform to pick up the refugees from Pebble.

You can see all of my handles on different platforms on this list on my personal website.

Stuart Bruce

socialmediatoday.com  

🐙 Using ChatGPT Plus to crack your marketing funnel

A useful example of how to use ChatGPT's Advanced Data Analysis function to "crack the marketing funnel". It's also a good example of how AI shouldn't be about replacing jobs but helping professionals who are already really good to become even better.

Stuart Bruce

linkedin.com