In a recent article PR Moment asks 'What impact will AI have on time-based agency fees?'. It's a good article and I agree with the points made that time-based billing isn't the best model for most agencies (from their perspective!).
It did remind me of an article I wrote last year saying questioning time-based fees shouldn't be related to the benefits of timesheets. The real value of tracking and understanding time isn't so you can charge for it but that it's usually the biggest cost. That's true for agencies and in-house teams. Understanding and tracking time is easy in 2023 and unlocks lots of potential for improving the happiness and wellbeing of colleagues as well as helping the team to become more effective at adding value.
Read my article on 'Why in-house comms and PR agencies should love timesheets' to find out more.
The Public Relations and Communications Association (PRCA) has appointed James Hewes as its chief executive. Hewes starts in January and is currently president and CEO of global media and publishing industry trade body FIPP (Fédération Internationale de la Presse Périodique or the International Federation of Periodical Publishers).
The appointment comes after a total overhaul of the PRCA’s structure, policy and processes, as a result of a governance review which started at the end of last year.
Purposeful Relations is a corporate member of the PRCA and Stuart has served on its UK PR Council. We look forward to working with James, especially in relation to creating standards and professional development on how the PR and comms profession should use AI and technology and approach measurement and evaluation.
PRovoke News has more about the appointment.