If you say it ain't true, people won't believe you
In this issue of PR Futurist we take a look at a new toolkit for tackling false beliefs and why rebuttal and myth busting isn't the solution. We also hear from Richard Edelman on what he sees as the future of public relations.
We bemoan the fact we can't be in Washington DC to meet and hear the amazing Jen Psaki speak at the PRovokeGlobal PR Summit.
And we share with you one of our CommTech tools that we use for video editing, live videostreaming and creating AI-generated videos from articles.
Finally, a quick ask. We love hearing from people in the PR Futurist community, so don't be shy and let us know if you see a story you're particularly interested in, want advice on any of the issues we raise, or if you spot something that you think we should include.
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Please don't be shy!
As always please get in touch if you want advice or help on any of the issues raised in any issue of PR Futurist. Remember that Purposeful Relations can help you with your communication technology, professional development, data and analytics and measurement and evaluation challenges.
Or if you need support with crisis communications and reputation then speak to Stuart Bruce Associates.
We also want to hear from you if you spot any news, case studies or research that you think could be good to share in PR Futurist.