WelcomeWelcome

It wasn't a PR failure, it was a failure of humanity

Yesterday Purposeful Relations co-founder Stuart Bruce published a 'hot take' article on the P&O Ferries debacle as the company brutally sacked all of its workers, to replace them with cheaper agency staff. It's had a huge reaction. Have a read and let us know what you think.

Also in this issue of PR Futurist we've got an article that explains why regression analysis is useful for PR professionals (don't yawn, it really is, and we've made it easy to understand). There's also news on the DataComms conference, automating document approval and improvements to LinkedIn

Stuart Bruce | PR Futurist  

NewsNews

Data, measurement, analyticsData, measurement, analytics


Crisis communicationCrisis communication

Research and reportsResearch and reports

How to and tipsHow to and tips

Digital and socialDigital and social

CommTech newswatchCommTech newswatch

Get in touchGet in touch