It wasn't a PR failure, it was a failure of humanity

Yesterday Purposeful Relations co-founder Stuart Bruce published a 'hot take' article on the P&O Ferries debacle as the company brutally sacked all of its workers, to replace them with cheaper agency staff. It's had a huge reaction. Have a read and let us know what you think.

Also in this issue of PR Futurist we've got an article that explains why regression analysis is useful for PR professionals (don't yawn, it really is, and we've made it easy to understand). There's also news on the DataComms conference, automating document approval and improvements to LinkedIn

Stuart Bruce | PR Futurist  


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