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It's a bumper issue for research reports. Gartner finds that chief communication officers are reporting growing influence amongst the C-suite [finally!]. McKinsey confirms what most of us should already know - that people want to be contacted in the way they prefer, not the way you prefer. The crazy facts about social media aren't actually crazy, but they are important if you want to understand how to use it effectively The Global RepTrak 100 is its annual ranking of corporate reputation for the world's top 100 companies - we know the CCOs and senior comms leaders in some of those companies subscribe to this newsletter, so we'd be fascinated to know what you think of it.

In other news the Washington Post has an exposé on Facebook using a Washington DC firm to run a campaign against TikTok, but we explain below why it's perhaps not all that it seems. We also report you're nearly out of time to make the switch to Google Analytics 4. And what would an issue of PR Futurist be without at least a mention of the metaverse.

Stuart Bruce | PR Futurist  

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