Welcome
What did we learn about AI and measurement?
This PR Futurist is a day late because it was a public holiday in the UK yesterday. In this issue we take a look at the key takeaways from the AMEC Measurement and Evaluation Summit in Sofia. We also look at PRWeek's write-up of the PR360 AI panel that Stuart was on.
Are the BBC's breaking news alerts more important than national newspaper front pages? There's also research from PWC and HBR on AI's impact on work; the ultimate report on reputation, risk and resilience.
Karen Marshall | Purposeful Relations | Stuart Bruce Associates
News
Round-up of the AMEC Communication Measurement and Evaluation Summit
The AMEC Measurement and Evaluation Summit in Sofia is a wrap. As usual it was a fantastic event. My three favourite things about it are:
- I always come away with new examples and case studies (McDonald's, Asian Development Bank, Astra International Group, Phillips, Booking. com, Tata Steel, UN Development Fund and more).
- It reinforces what I already know, but more importantly I always see or hear somebody explaining it in a different way, or doing it in a different way that helps me to learn how to do it better.
- Networking - catching up with old friends and colleagues, and making new friends and colleagues.
I've shared some of my observations and learnings on my PR Futurist blog.
Stuart Bruce
stuartbruce.biz
PRWeek's write-up of the PR360 AI panel
PRWeek's Evie Barrett has written a summary of the AI panel at its PR360 conference. Stuart was one of the panelists.
Lindsay Landi, head of PR and communications at Samsung UK, said: “I think [AI] has huge opportunities for making our everyday lives in PR a little bit easier, and also democratising access to knowledge – similar to when we first started seeing search engines come into play.
“For me, it’s to do with how substantive [the use of AI] is,” said Stuart Bruce. “If it is clearly something that exists because of AI, and that is the main way it’s been generated, then 100 per cent we need to be transparent about it. If we use it to augment how we do our jobs, then surely that’s a bit like using the telephone, or email.”
Karen Marshall
prweek.com
Corporate affairs
Are the BBC’s breaking news alerts more important than national newspaper front pages?
Many people primarily receive their news via news alerts on their mobiles. The BBC news app alerts reach as many as 7m Britons. This means PR and corporate affairs professionals need to pay as much attention to what gets pushed out as news alerts as they do national newspaper front pages or TV news leads.
This article looks at how this is likely to impact the UK election.
Stuart Bruce
theguardian.com
Research and reports
PWC's AI Jobs Barometer reveals how AI is making businesses more productive
Our 2024 AI Jobs Barometer goes beyond predicting AI’s impact on the world of work to find new evidence of how AI is already transforming it, making people and businesses more productive while changing what it takes to succeed.
pwc.com
Reputation, risk and resilience - the ultimate report
Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust. Rod Cartwright has helpfully published an expert report that summarises eight of them.
- Gallup State of the Global Workplace Report (2023)
- G4S World Security Report (2023)
- BCI Horizon Scan Report (2023)
- World Economic Forum Global Risks Report (2024)
- Edelman Trust Barometer (2024)
- The Conference Board C-Suite Outlook (2024)
- The Page Society CCO Views into 2024 (2024)
- Ipsos Reputation Council Report (2024)
Stuart Bruce
stuartbruce.biz
HBR on what companies don’t know about how workers use AI
The Harvard Business Review takes an in-depth look at something we're doing every day at Purposeful Relations. Leaders who are exploring how AI might fit into their business operations must not only navigate a vast and ever-changing landscape of tools, but they must also facilitate a significant cultural shift within their organizations. But research shows that leaders do not fully understand their employees’ use of, and readiness for, AI.
This article offers three recommendations for leaders to find the right balance of control and trust around AI, including measuring how their employees currently use AI, cultivating trust by empowering managers, and adopting a purpose-led AI strategy that is driven by the company’s purpose instead of a rules-heavy strategy that is driven by fear.
The first stage of our CommsTransform™ for AI is to analyse existing and potential use of AI by employees. The core of our recommended purpose-led strategy and activation recommendations always have cultural transformation at its heart.
Stuart Bruce
hbr.org
Beyond Communication: CCO Leadership in Navigating New Complexity research report
The Page Society (an international body for CCOs) has published a new research report, Beyond Communication: The CCO Leadership in Navigating New Complexity.
It delves (I wrote delve to try to fool people into thinking this article was written by AI!) into how because the business landscape is shifting because of global disruptions and changing societal expectations, the role of the CCO is changing. It looks at the strategic role of CCOs in guiding organisations through complexities and looks at what’s next for corporate affairs and strategic communications.
It also looks at how CCOs can leverage technology to help them fulfil their ever-expanding remits.
Stuart Bruce
page.org