AI dominates PRWeek's PR360 conference

It was the 10th anniversary of PRWeek's Conference and it was dominated by AI. I think every keynote speaker and every panelist mentioned AI at least once. I was lucky to be a speaker in the second session of the two-day conference so my panel on AI helped set the scene.

Other stories this week include research that reveals that 66% of corporate leaders said they would not hire someone without AI skills and how the CEO of WPP was targeted by an AI scam. We also look at how XTwitter's AI chatbot Grok is surprisingly good at analysing the news.

What the PR360 conference and the research by BCG and Microsoft reinforced for me is just how much trouble PR and comms teams are in if they don't act fast.

This week I'm speaking at the Public Relations Institute of Ireland's AI in PR conference and next week both me and Tim are in Sofia for the AMEC global summit on measurement. Let us know if you'll be there.

Photo by PRWeek official event photographer.

Stuart Bruce | PR Futurist  


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