If a week is a long time in politics then it's an infinity in AI. The day after we told you the latest news about Microsoft's Copilot it finally released the full power version of Copilot for Microsoft 365 Business and a new paid version for consumers.

We've played with Copilot for Microsoft 365 a lot since then and are talking to in-house teams and PR agencies who suddenly realise they've got to put plans and training in place rapidly, rather than just thinking about it. Stuart has done a quick video showing how to use Copilot to quickly create a PowerPoint deck from a Word document. The links are in the story.

Stuart has been busy again sharing his thoughts on the trends for 2024, this time in an article for Notified. There's also a fascinating podcast with Purposeful Relations advisory board member Professor Anne Gregory talking about how measurement needs to be modernised and improved.

And to prove you can't get away from AI the annual PRovoke Media roundup of the top crises of the previous year includes OpenAi's firing and rehiring of Sam Altman.

Karen Marshall

Stuart Bruce | PR Futurist  


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Another fortnight and more indications communication professionals don’t feel confident they have the skills to manage the enormous impact of AI. Purposeful Relations is currently helping in-house teams and agencies to up their AI game. Contact us to discuss what we can do to help and share some of the work we are currently doing in AI. Let’s talk about AI

Tim Bailey | Digital Futurist