In this newsletter, Les Binet's article on marketing attribution chimes with us, pointing out that in measurement, simple correlation is rarely correct. Those of us working in comms need to be more open to innovation and ideas from outside the sector, whether in measurement and evaluation or the adoption of AI tools in our daily work. There is complexity in these changes that we can help you master. Happy reading.

Tim Bailey | Purposeful Relations  


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Helping you change to stay relevent.

New technologies and more sophisticated processes are essential for communications organisations to 'keep up'. Without this positive change we risk marginalising ourselves and letting others gain mastery of the new technolgies that could be ours. Whether the implications and adoption of AI, or making choices between different technology platforms, Purposeful Relations can advise. Let's talk.

Stuart Bruce and Tim Bailey | Purposeful Relations