My immediate thought on seeing this was astonishment that an event as big as the Oscars didn't already have a robust crisis communications plan and team in place. And one that had been rigorously rehearsed and tested. I'd have hoped that even more minor events would have such basics in place.
However, on reflection maybe I shouldn't be surprised as I often work with clients that either have quite basic or dated plans, or don't have a crisis communications plan at all. Give us a call if you're looking to update your plan, run crisis communications or media training.
I would have included a photo or official news from the Academy's PR team, but it looks like its newsroom was designed in the 1990s by complete and utter numpties who haven't grasped the basics of 21st century communication. They clearly prefer fake news about themselves to telling their own stories by publishing their own news and images.
I get why they are doing it as celebrity publicity is the ultimate in command and control. But it's still no excuse for such a rude, aggressive website designed to antagonise. If you wanted to write about them in a positive way it appears they are trying their hardest to encourage you to do it in a negative way.
Free crisis comms tip. if you want your story to be the one that's reported and shared then don't hide it where most of the world can't see it.