New Year, New Start?
Welcome to 2023 and wishing you a Happy New Year. The start of a new year is a good time to look to the future. Thanks to the efforts of Alex Judd, you can while away an idle moment reviewing the predictions for 2023 of some of the world's biggest organisations. If something more actionable is to your taste, our own Stuart Bruce offers 10 PR measurement resolutions for 2023.
Our scepticism of 'technological determinism' (fixing problems with yet more tech...) is shared by Simon Collister in his article for The Drum — the nirvana of full data for the customer journey may not be worth the expenditure. Finally, congratulations to Purposeful Relations Advisory Board member, Dr Kara Alaimo who has become an Associate Professor at Fairleigh Dickinson University (FDU) in the USA.
Fireworks photo by Designecologist