TikTok and corporate shenanigins

Despite its huge growth TikTok is still taking flak. Just this week Gizmodo exposed its corporate messaging strategy... I say exposed because the article is written in a 'shock and horror' tone, but doesn't actually reveal much. TikTok's approach to messaging is the same as most companies.

However, we can see why TikTok feels the need to defend itself when organisations like the UK parliament make irrational decisions to suspend its experimental TikTok account just because a tiny number of MPs are concerned about its Chinese ownership.

We also take a look at the professional conduct, or misconduct, of one of the world's largest management consultancy firms. Bain's misconduct in South Africa has led to it being banned from tendering for UK government contracts for three years.

Stuart Bruce and Tim Bailey | Purposeful Relations  

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