OpenAI's GPT-3 AI-based text generator is one of the most hyped AI developments in recent years. But does it really understand language? And what about upcoming AI advancements, such as GPT-4? There might be a lot of hype about AI, but some elements are very real, so it's essential PR and comms professionals understand them and use them when they need to.
More trees growing on the planet can only be a good thing. The Dutch NGO, JustDiggit, helps communities in Tanzania better manage the trees that live in their sometimes stressed environments through education and appropriate technologies. From providing advice and reminders to farmers on how to keep trees healthy via SMS, to using imaging from drones and satellites, and an AI system to monitor and report changes in tree numbers and growth. An initiative that is proving concept and, we hope, scales globally.
It's not just Meta's [Facebook's] Mark Zuckerberg that is talking about the metaverse. However, some of the most interesting thinking I've seen is coming from Microsoft as it's less about hype and more about practical steps. Microsoft's £68.7 billion acquisition of Activision Blizzard isn't just about acquiring a games company. It's buying expertise and experience in the metaverse, which will eventually have practical work applications.
This short, humorous video provides a tongue in cheek explanation of NFTs. More seriously, we're spending time understanding and exploring NFTs to try and cut through the hype. It's easier to see potential for NFTs when the also much hyped metaverse starts to become reality, but until then it's harder to believe some of the explanations offered by people talking about NFTs.
Ofcom's Chief Technology Officer, Sachin Jogia, has written a 'year ahead' article that offers insight to the organisation's view on technology developments in 2022. There is little you wouldn't find elsewhere, and we would have liked some reflection on what these developments mean for the long tail of (mainly older) people who are still using landlines and consuming via traditional media. Not shiny enough to catch the eye of the UK media regulator's CTO?
Is this a massive blow to a hard working innovative industry or a comeuppance for clear and ignored breeches of users privacy and data protection rules? IAB Europe, the central organisation of the on-line ad industry, has been handed both a substantial fine and the task of reengineering the Real-Time Bidding mechanism that places $10s billions of adverts each year. In the EU at least, the level of mass data collection that happens across platforms to feed RTB based ad auctions currently falls foul of the law. Pass the popcorn, this is an issue that is going to be with us for a while.