A week's an eternity in AI

Harold Wilson said a week's a long time in politics, but it's even longer in AI. While we were at the PRovoke Global Summit in Washington DC OpenAI announced a raft of improvements to ChatGPT, but this news was eclipsed on Friday when OpenAI's board dramatically fired CEO Sam Altman.

BREAKING NEWS: As I was finalising PR Futurist Microsoft CEO Satya Nadella tweeted to "share the news that Sam Altman and Greg Brockman, together with colleagues, will be joining Microsoft to lead a new advanced AI research team."

The dust hasn't yet settled, and rumours are rife. It's by no means clear who the 'good' guys and the 'bad' guys are and if the board made the right or wrong decision.

One rumour was that OpenAI's board had made a huge mistake and Satya Nadella's tweet appears to confirm that's what Microsoft thinks. Microsoft's $10 billion investment in OpenAI gives it a big say over what happens and rights over its technology and intellectual property. This is further evidence that Microsoft is keeping well ahead of its competitors in AI.

The OpenAI announcement included the ability to create custom GPTs (we are enjoying experimenting with the amazing possibilities). Microsoft quickly followed by launching Copilot Studio that enables you to create your own custom Copilots. One thing that this means is it's now much easier to use your own intellectual property and data so generative AI content is based on your organisation's expertise and experience.

In other news Stuart is speaking at the PRCA Measurement Conference as part of AMEC's Global Measurement Month and he's also shared his thoughts with PR Moment on what communications folk need to do to prepare for a potential change of government.

Stuart Bruce | PR Futurist  


Data, measurement, analyticsData, measurement, analytics

Crisis communicationCrisis communication

AI, digital and socialAI, digital and social

Get in touchGet in touch