News
New research report on the use of technology in communications and public relations
The Global CommTech Report is the result of a partnership between PRovoke Media and Purposeful Relations. We surveyed more than 300 public relations and communications practitioners around the world to learn about how they use technology and what they think about future opportunities and risks. Some of the key findings are:
💻 56% of PR professionals globally believe they are extremely competent or competent in their use of communications technology, according to new research, but this contrasts with the number who are failing to use even quite basic technology in their work.
🤔 Many PR practitioners are still using spreadsheets for business-critical processes such as project management (41%) and tracking and managing contacts (39%).
📈 Communications technology is one of the highest investment priorities for PR teams, ranked first by agencies (34%) and second by in-house (28%).
📊 Data and analytics (60%) is the main area of investment, followed by content creation and management (53%) and AI (39%).
Thanks to our partners PRovoke Media, Chartered Institute of Public Relations, International Communications Consultancy Organisation, World Communication Forum Association (WCFA), International Association for the Measurement and Evaluation of Communications, PRophet, NewsWhip, Presspage, Stickybeak.
purposefulrelations.com
CommTech investment is a priority for PR professionals, as use and understanding remain low
Maja Pawinska-Sims at PRovoke Media has written up an excellent summary about the main research findings of the Global CommTech Report.
provokemedia.com