🚀 PR Futurist #59 🌪 Stuart on Smoke Signal podcast |✈️ Jetting off to Miami AMEC summit |🎥 AI attack on POTUS

Welcome

🌪✈️🎥Straight from Miami AMEC summit and ready to go

Exciting times - Stuart took part in a Smoke Signal podcast, well worth a listen! Last week Stuart and Tim both jetted off to Miami for the AMEC Global Summit - lots of interesting titbits and happenings on PR measurement to report back to you on. AI is already being used by political opponents as the Republicans waste no time in using it to create an attack video on Biden's re-election bid. The Purposeful Relations team is back invigorated and keen to share all the latest developments in communication measurement and evaluation with you.

News

The tech-revolution in PR - Smoke Signal podcast

Purposeful Relations co-founder Stuart Bruce in conversation with Australian financial and corporate communications expert Paul Cheale.

Karen Marshall

Round-up of the AMEC Global Summit 2023 in Miami

Don't worry if you missed the AMEC Global Summit in Miami and didn't get a chance to learn about the latest developments in communication measurement and evaluation. I've written up my initial thoughts with insights provided by speakers from the World Health Organisation (Distinguished Professor Jim Macnamara), Shell, NATO and more.

Let me know what you think.

Stuart Bruce

Corporate affairs

Transformation of PR is only just beginning

A round-up of ‘The gamechanging power of PR' panel at the PRovoke Media EMEA summit in Frankfurt. My favourite quote is "The [PR] profession should be jumping into the front passenger seat, next to the CEO driving the car, and advising her on where she should be going. The biggest complement I ever got from CEO was ‘you do everything I do – you need to know our business, risks, stakeholders and how to deal with them – the only difference is I also have P&L responsibility. All the other things, you need to watch my back.'"

Stuart Bruce

Get in touch

We're keen to share with you the all latest developments. Things are changing at a fast pace and we stay abreast so we can also help you to. Let us show you how the latest methods can benefit you, we can work with you to show you how your business can benefit the most.

Get in touch with me to find out how Purposeful Relations (measurement, technology and AI) or Stuart Bruce Associates (crisis comms and strategy) can help you.

AI, digital and social

Republicans slam Biden re-election bid in AI-generated ad

We all knew it would happen and the Republicans wasted no time in using generative AI to create an attack video featuring likenesses of President Joe Biden and Vice President Kamala Harris with imagined reports of crises.

Stuart Bruce

The PR Council issues guidelines on the ethical use of generative AI

All around the world public relations and communications professional and trade bodies are working out how to respond to the rapid advances in artificial intelligence. The PR Council in the USA is one of the first to issue detailed, actionable guidelines on the use of generative AI tools based on its longstanding code of ethics and principles.

Stuart Bruce

The state of AI in 14 charts by Stanford University

The Institute for Human-Centered AI at Stanford University has published an interesting snapshot of what happened this past year in AI research, education, policy, hiring, and more.

Tim Bailey

When it comes to AI, Congress can’t afford to wait

Purposeful Relations' advisory board member Kara Alaimo, associate professor of communication at Fairleigh Dickinson University in the USA writes for CNN about why legislators and regulators can't afford to ignore the advances in artificial intelligence.

Stuart Bruce

Research and reports

USC Annenberg Center for Public Relations' Global Communication Report

The annual Global Communication Report conducted by the USC Annenberg Center for Public Relations' always contains interesting insights. This year's is no exception as it continues exploring themes explored in previous reports about social purpose and corporate activism into the rubric of reputation.

Stuart Bruce

Professional practice

Global Alliance for Public Relations and Communications' first Technology and PR month

Global Alliance for Public Relations and Communications is running its first Technology and PR month throughout May 2023. The focus of the month will be to explore how technology has shaped public relations to date and how it will continue to do so in the future.

Stuart Bruce

CommTech newswatch

Cision creates new role for Ant Cousins to lead AI strategy

Cision has appointed Antony Cousins as executive director of AI strategy. Cousins joined Cision through the acquisition of Factmata in November 2022. He is an accredited public relations practitioner who has worked for the UK government in public relations and communications roles for the Ministry of Defence, Home Office and Cabinet Office. He provided media relations for British Forces deployed in Afghanistan, worked in counterterrorism and in strategy across the Middle East during the Arab Spring or "social media revolutions."

Stuart Bruce