Twitter has published a new trends and insight report which is an interesting read. The introduction implies it is world data, but the methodology reveals it is actually just US data which makes it a lot less useful, although no less interesting. The report usefully identifies hashtags for each of the trends identified.
Given that I'm increasingly being asked by clients to help them with ESG and purpose then one of the most interesting sections of the report is 'One Planet' looking at our sustainable future for individuals and businesses. It identifies three evolving trends: sustainable self about eco-conscious consumption, clean corporations to hold businesses accountable, and next to nature about a renewed focus on local surroundings.
The hashtags identified for clean corporations are #GreenNewDeal, #ClimateChange, #ClimateAction, #CFC, #FridaysForFuture, #RenewableEnergy, #Packaging, #ClimateActionNow, #Biodiversity, #ZeroWaste, #CircularEconomy and #AI.