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Global CommTech Report 2024 released this week

This week Stuart is in Istanbul speaking at the ICCO Global Summit to launch this year's Global CommTech Report. Make sure you register now to receive notice when it's published.

He'll also be moderating a panel on the impact of AI on public relations.

In this issue of PR Futurist we look at a new crisis communications planning guide from the UK's Government Communication Service and a toolkit to help you combat misinformation disinformation. We share a fascinating article by Rod Cartwright about the crucial role of critical human infrastructure.

We also look at how two big UK publishers are already using AI extensively for news production, as well as how Microsoft aims to bring emotional support to Copilot. PwC has a big report out which says leaders must must lead by example by using generative AI daily.

And finally we see how even a top AI boss can be tricked by AI and how British spy chiefs are cracking down on wannabe spies using AI to cheat in job applications.

Karen Marshall | Purposeful Relations | Stuart Bruce Associates  

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